Zendesk Case Study - Making WhatsApp Accessible to All Customers

Zendesk is a service and sales software company that makes it easy for companies and customers to create connections. Its products power billions of customer conversations around the world. By focusing on simplifying complexity and increasing efficiency, Zendesk helps businesses move fast and adapt to changing customer needs and expectations.

Zendesk wanted to remove pricing barriers for customers to access business critical channels while continuing to provide great customer experiences by reducing the number of support tickets and accelerating their resolution. At the same time, the company wanted to simplify IT maintenance, eliminate scaling limits imposed on its customers, and free up its developers to work on more strategic activities, such as ensuring system reliability.

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