Creating an effective job description is no easy feat. In fact, while of managers believe they create effective job descriptions, only 36% of candidates agree. Not only that, but most job seekers will spend a mere deciding whether to apply to a role based on the job description. It’s fair to say that, as a recruiter, you have a brief window in which you can capture a candidate’s attention and convert them from job seeker to applicant. But do traditional job descriptions do the trick?
At Lever, we argue they don’t. Instead, we focus on leveraging impact descriptions—ones that focus on outcomes, impacts, and performance rather than on a list of tasks, requirements, or responsibilities. In other words, impact descriptions emphasize the impact a candidate can have and the contributions they can make instead of focusing solely on jobs to be done.