Now more than ever, data is at the center of every application, process, and business decision. It’s the genesis for modern invention, and in today’s fastchanging and complicated landscape, how you put your organization’s data to work can be the golden ticket to accelerating innovation, and accomplishing your organizational goals. The stakes are high. According to Forrester Research, organizations that have a system to promote data-driven insights are 140 percent more likely to create sustainable competitive advantage and 78 percent more likely to fuel a revenue growth environment.
With a pressing need to empower the entire organization to use data to make better, faster decisions that fuel new ideas and drive business agility, leaders are embracing a fundamental truth: The journey to innovation begins with data, and successfully becoming a data-driven organization begins by implementing an end-to-end data strategy.