A marketing automation platform is a software-as-a-service (SaaS) application designed to help marketing organizations orchestrate personalized cross-channel engagement to drive growth, often in concert with sales. Automation, analytics, and artificial intelligence help organizations do this efficiently and at scale.
Marketing automation is most often found at the very center of an organization’s marketing technology stack. Demand generation, marketing/revenue operations, and growth marketing professionals rely on marketing automation to do their jobs every day. Marketing leaders rely on marketing automation to hit pipeline, revenue, and ROI targets predictably while delivering great buyer and customer experiences.