The Slack handbook for sales teams


The average sale today involves 10 people, lasts 102 days and happens in a hybrid world. Sales organisations are adapting quickly to this landscape, equipping reps with technology and shifting how they engage with prospects and customers. Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.

But a sales motion is only as good as its fundamental strategy. To successfully sell as a team, transparency and access to context history are key, which is why we organise channels by account and keep them public.

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