To "create new" is to foresee the winds of change in the industry and act accordingly. It could be that consumer preferences are changing, and the business needs to cater to a new demographic while also dealing with a changing workforce, global mandates on sustainability, and a post-pandemic era of conducting business. Organizations may have to deal with new competition and even sudden geopolitical changes. Here again businesses realize the importance of IT systems to innovate in response to new forces and sustain a level of resiliency. This means that their modern IT environments must be further transformed. What works with "run and maintain" may fall short for the "create new" side.