The Marketing Executive’s Guide to Leading Business Transformation


Customer expectations rise, competition grows, and channels multiply

The only way for companies to overcome these challenges is through genuine business transformation. This guide digs into four key disciplines marketers should focus on to jump-start business transformation in their companies. It also features survey results from teams that are leveraging collaborative work management to rise to the challenge.

What’s in the eBook

Survey findings include:

  • 55% of marketers complete projects 1.5-2x faster with Wrike
  • 75% have seen significant improvement in work quality
  • 43% cut asset review and approval times in half
  • 53% have improved work visibility by 50%+

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