The great digital bake off – when cookies are no more, where next for programmatic?
Move aside cookies. There’s space for a new snack on the shelf in the digital pantry, and advertisers have been scrambling to find alternative cookieless targeting tactics to fill the void. As three-in-four advertisers make preparation for the cookieless future an important or critical priority*, contextual advertising, for example, is a fitting replacement – with AI and ML developments helping drive infinitely personal user experiences.
With data privacy, performance and brand safety keeping digital marketers awake at night, there’s no time for more delays – the time for experimentation is now. This panel, brought to you by The Drum and StackAdapt, invites data experts to crunch the conversation on third-party cookies and unpack the real, tangible potential of cookieless privacy-preserving solutions that put people and performance front and center.
[*Research from StackAdapt and Advertiser Perceptions]
Senior Editor - Branded Content,