The Drum

The great digital bake off – when cookies are no more, where next for programmatic?


In partnership with StackAdapt

Move aside cookies. There’s space for a new snack on the shelf in the digital pantry, and advertisers have been scrambling to find alternative cookieless targeting tactics to fill the void. As three-in-four advertisers make preparation for the cookieless future an important or critical priority*, contextual advertising, for example, is a fitting replacement – with AI and ML developments helping drive infinitely personal user experiences.

With data privacy, performance and brand safety keeping digital marketers awake at night, there’s no time for more delays – the time for experimentation is now. This panel, brought to you by The Drum and StackAdapt, invites data experts to crunch the conversation on third-party cookies and unpack the real, tangible potential of cookieless privacy-preserving solutions that put people and performance front and center.

[*Research from StackAdapt and Advertiser Perceptions]


Jenni Baker

Senior Editor - Branded Content,

The Drum


Raina Roberts,

Sales Director,


James Deagan,

Digital Strategist,



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