Pfizer’s colleagues worked tirelessly to develop a COVID-19 vaccine during the pandemic. How was this possible? They felt valued, energized, and wanted to play a part in shaping history.
The company’s leaders knew that if they wanted colleagues to continue innovating like they did to develop the vaccine, they had to tap into that same power. To do it, they needed a recognition and rewards program that delivered gratitude and joy back to the colleagues who impacted the world’s response to the pandemic. The program needed to be scalable and agile, global, peer-to-peer, equitable, and most importantly, impactful.