Today, every business is a digital business. And that means that delivering great digital experiences online has to be a top priority.
This puts particular importance on the web development, engineering and IT Ops teams responsible for building, maintaining and improving those customer experiences.
The relationship between web performance and revenue is clear. Deloitte recently looked at mobile site data from retail, travel, luxury and lead generation brands across Europe and the US. Based on a 0.1s natural mobile site speed improvement, Deloitte found that retail conversions increased by 8.4% and average order value increased by 9.2%.