Mercedes-Benz Turkey: Accelerated Sales Through a Hybrid Marketing Approach

When thinking of ways to convert leads, Mercedes Benz quickly realized that WhatsApp made sense.

It’s one of the most widely used communication tools in Turkey, with 41 million WhatsApp users in 2021, according to Statista.

Mercedes-Benz Turkey’s digital campaigns via social media were capturing leads well, so WhatsApp didn’t want to scrap these ads. Instead, the company hypothesized that using WhatsApp with social campaigns would be the best solution.

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