The MDM market is evolving to meet the needs of a broader range of stakeholders who are seeking the business agility afforded by a single, trusted, enterprisewide view of master data. Data and analytics leaders should use this research to inform their MDM solution choices.
Gartner defines master data management (MDM) as a technology-enabled business discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, governance, semantic consistency and accountability of an enterprise’s official shared master data assets.