For web applications, latency and availability problems can be caused by numerous factors. Load balancers mitigate many of these problems by uniformly dispersing web traffic across a network of servers, ensuring that no single server becomes overwhelmed and that web assets will still be available even if one server fails.
Traditionally, companies deployed physical load balancers in data centers. But as computing moves to the cloud, enterprises are gravitating towards more flexible, less costly, and easier to use cloud-based load balancing.
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