This is precisely why Adobe is thrilled to collaborate with WBR on this report – to ensure that our clients and those B2B companies that are about to dip their toe in the water, and who have so many questions about digitalisation, are not left behind.
At Adobe, we aim to provide answers to these questions and help businesses find a clear way forward. This survey, hosted by WBR and sponsored by Adobe, will provide context to addressing some of their questions.
Of the 100 companies we spoke with, 69% are looking at implementing a new or more robust eCommerce platform. This clearly demonstrated that it is at the forefront of attention for boards of directors around the world. What is most interesting in the results though, is the focus on that other key aspect of any successful organisation – people.