Today our lives are intertwined with data like never before. From personal communications to the most obscure interests born of an internet search, our digital footprint continues to grow. Beyond personal interests, data about us holds our most sensitive information, such as health records or finances. We, the digital citizens, trust in an organization’s stewardship of our data. Mismanagement of our personal data breaks our trust, damaging our willingness to do future business.
Data permeates corporations as much as it does our personal lives. It can be said the companies today build their “digital transformation” on their data. Their control, access, and use of data enables them to reach insights on new markets and achieve greater efficiencies. The quality and veracity of data within a corporation is essential to maximize digital potential.