Advancements in communications technology have accelerated how businesses connect with customers in deeper, more meaningful ways. Every communication channel over time has enabled a more immediate and connected experience.
Businesses have used these tools to reach, expand and reinforce relationships with customers—and edge out competitors who are less adept at doing so.
Today, messaging apps have become the preferred way for people to stay connected, and share experiences with one another. Now, businesses are waking up to the potential of messaging as a way to not just reach customers, but reimagine customer experiences.
Sendbird believes that messaging conversations inside their own business’ mobile app will be the next frontier of relationship building and personalized interaction with customers. It is the one medium which promises to achieve the holy grail for businesses: deliver personal experiences at scale while driving their own business goals.