How Messaging Can Help Power Global Marketing Strategies

The United States isn’t the only market where customers love to shop online—it’s not even the biggest. Currently, the largest ecommerce market is China, and the country accounts for 10-15% of global consumption¹ of home care, packaged foods, beauty, and consumer health products. Enterprise businesses are increasingly testing and targeting new markets, and with so many online shoppers around the world, there are many opportunities that come with expanding your business globally.

But, there are also challenges. According to the Harvard Business School², some of the most common challenges international businesses face include language barriers, cultural differences, and currency exchange.

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