How Doubtnut & Gupshup increased Engagement with WhatsApp


Doubtnut is a leading educational platform in India that uses image recognition technologies to provide solutions to STEM questions. The platform supports students’ local languages and matches the text of a question to a database of pre-recorded videos, so students can get the answers they need to keep their studies moving ahead. The Doubtnut platform also features live classes and prep sessions for students taking regional board exams.

Many Doubtnut users live in economically underserved cities, lacking access to smartphones and data plans that can support the Doubtnut app interface. For all the users who uninstalled the app the same day they downloaded it, Doubtnut needed a faster, easy to use way to keep people engaged.

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