It can be a struggle to grow your business at scale while keeping customer experiences both authentic and actionable. Add to that the complexity of identifying where, when, and how people want to be contacted by businesses across digital channels, and it’s easy to see why so many enterprise companies fail to develop a strategy for messaging channels.
But overlooking the power of messaging is a costly error, especially as conversations increasingly become a vehicle for building long-lasting customer relationships in the digital world. Never was this more evident than during the early days of the COVID-19 pandemic when digital apps and messaging allowed people to connect with businesses while staying safe.