Employer brand reflects prospects and employees’ perception of a company, and alludes to company activities which shape that brand perception, such as enticing candidates and engaging employees. As organisations continue to morph into hybrid, value-based work environments, employer brand has increased in importance. Today, it’s critical for business success.
In August 2022, Indeed and Glassdoor commissioned Forrester Consulting to evaluate the importance of employer brand. Forrester conducted an online survey with 400 employer brand decision-makers across North America, EMEA, and APAC.