In a world so often dominated by misinformation, it’s more important than ever to confirm you know exactly what you’re talking about.
It’s why, when Meta commissioned an online study asking 300 marketing leaders about their views on business messaging solutions, we made sure to ask respondents about the biggest challenges they felt they’d face integrating such a platform – not only to find ways to improve our product and customer experience, but identify misconceptions in the marketplace that might be holding your marketing team back from reaching its full potential.