In recent years, acquiring new customers has become more expensive. And losing customers means lost revenue. That’s why companies should invest in the success of their existing customers.
Today’s most innovative and emerging companies invest in their customers’ happiness. In fact, growing businesses are 21% more likely to say their customer’s success is “very important,” than stagnant or declining companies.
Many leaders understand that customer success (CS) is a competitive differentiator and revenue contributor that will drive long-term company growth. However, there is still a lack of understanding of CS and how to measure its impact.