Macro conditions are tough. Customers across Europe are feeling the pinch.
If they haven’t already, your boss will soon be shaking your budget hard to listen for loose change and efficiency gains too.
In this hard market, as a marketer, you will know your customer retention strategy is critical to securing and growing your revenues.
It makes sense to focus on earning more business from the customers you know. They’re already on your side, and you should have a good instinct for what makes them tick. Delighting them is a great way to invest in your brand promise and build customer loyalty.