Customer Journeys: A Three-Part Strategy for Upping Your Game

Digital marketers have been talking about the promise of customer journeys for years. The vision of great customer experience has never been closer to reality than now.

Customer expectations are higher than ever and most companies are now competing on customer experience. It has become the strategic imperative.

Consumers feel so strongly about great customer experience that they are willing to pay a 16% price premium for it (PwC).

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