Bringing a product to market now typically involves a network of suppliers, manufacturers and/or co-manufacturers, distributors, resellers and retailers. It also requires a globally distributed team to manage its journey to consumers. On top of all that, the pace of business is accelerating at an ever-increasing rate, meaning companies need to make decisions faster and more frequently.
That need for fast decision-making is driving forward-thinking companies to seek out control tower solutions to help with supply chain orchestration and provide more than just end to-end visibility. However, not all control towers are created equal. In fact, many control towers don’t even serve the same purpose, leaving many people stuck at the starting line. Or worse, they end up completing an expensive, time consuming implementation only to realize what they got isn’t what they needed.