Social media platforms provide a level of exposure to the marketplace that goes far beyond the marketing campaigns of the past. They let you connect with current and potential clients in real time, in a very personal way and requires very little financial investment. If the accounting firms in your region have been reluctant to jump onto social media, this gives you an opportunity to surge past the competition. Establishing your own social media presence helps keep your brand in front of customers and can also ground your firm as a thought leader that’s worthy of trust.