Increasing digitisation, accelerated by Covid-19, and the consolidation of devices means the global office print industry has reached the tail end of market maturity – although the good news is, it’s not going to vanish any time soon.
What’s happening instead is that dealers, re-sellers and OEMs are feeling the impact of ever-tighter margins. Being at the sharp end of this, dealers and re-sellers could well be the first to innovate. Some are doing so already, working with strategic business partners to identify new opportunities. But others are standing still, and are a long way from the level of digital maturity that would enable them to be agile and innovative.