The world of Advertising Operations (Ad Operations) is fast-paced and fueled by innovation, yet also complex and cumbersome. It involves multiple stakeholders, intricate processes, and tight deadlines. And it’s lucrative: Ad spending in the Digital Advertising market is projected to reach $740.3bn globally by the end of 2024.
However, there are challenges for Entertainment and Media organizations — slow economic growth, fewer subscribers, new competitors — that mean they must keep looking for opportunities for new revenue streams and efficiencies. For Entertainment and organizations, this has been in the form of adopting advertising-based revenue models.