It’s been a tough few years. For digital marketing professionals, in particular, the pandemic has made an already difficult job harder. From drastic shifts in buying behavior to increased pressure to drive revenue, digital marketers have been forced to evolve at an accelerated rate.
These changes left us curious: How exactly have digital marketers needed to transform their initiatives? Which new challenges have made it harder to do their job effectively? And how can digital marketing leaders navigate this new environment to yield even greater success? We set out to discover the most pressing pain points and biggest opportunities for digital marketers in 2023.