10 Strategies for Creating Personalized, High-Converting Commerce Experiences with Adobe and AWS


The world of eCommerce is changing rapidly. Customers are hyper-connected and expect greater personalization, more flexibility, and simplified purchasing. Consumers have also come to expect seamless, digital-first shopping experiences. In just the past couple years, the rise of online shopping has reached unprecedented levels. Between 2019 and 2021, the number of online shoppers expanded dramatically, increasing by more than 200 million consumers worldwide.1 The pandemic highly accelerated both the need for and preference towards online shopping and ushered in a new era of digital-first shopping experiences that is poised to continue growing.

To tap into this growing market opportunity, retailers need the right technologies and strategies to reach and convert prospective consumers. With scalable, cloud-based commerce solutions, retailers are equipped with agile tools that enable them to deliver uninterrupted, personalized, and engaging experiences tailored to the specific preferences, buying habits, and interests of each customer. Cloud-based solutions also provide the flexibility to scale up or down as customer demand increases.

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